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A top-to-bottom landing page guide. Refer to this whenever you’re creating a landing page.
Even though landing pages are a single page, they are tough because they need to include every single element necessary to convert site visitors. And said elements need to be in the right order to tell the right story.
I’m convinced that following this landing page structure will help maximize conversions.
Check out this article by marketingexamples.com if you want to go even more in-depth: https://bit.ly/3tKVTdn
Just starting out as a freelance web designer? We wrote a blog post that should help get you going: https://bit.ly/39AbYdI
1:25 The title
4:24 Social proof
7:10 Features and objections
8:45 More social proof
11:10 2nd CTA
11:54 Founder’s note
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