If you are just starting out in Internet marketing, you have probably come across the benefits of a landing page. A landing page is a page on your website that encourages potential customers to follow a link to your other pages. For example, if you sell books, your landing page might say,” Browse our entire selection of books. Choose a title from any genre.” If you are selling jewelry, your page might say,” Browse our selection of earrings. Choose a style from gold to silver.”
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Many people know what landing pages look like. They are usually small, about 5 MB in size, and they have just a few sentences. However, these small sentences can be very powerful. They let the visitor know that you are willing to help them find something they want and you are willing to provide contact information that can be taken care of by them. Also, they are written in a way that your website visitors will easily understand.
Most websites have a contact information area. However, these contact information areas are not very well-used. They are often buried in long paragraphs. Furthermore, many website visitors will ignore the contact information unless they have a need for it. Landing page helps solve those problems for website visitors.
Landing pages have been shown to be effective at generating leads for businesses of all sizes. They allow businesses to write one brief sentence that encourages website visitors to contact them for more information. This gives them a reason to call and talk to you. It also gives you a chance to ask them any questions that they might have regarding your business goals. Additionally, landing pages have been known to help businesses generate leads through other means, as well.
Some online marketers use landing pages in addition to traditional marketing methods. For instance, some businesses create a blog on their website and add a link to their landing pages. This is referred to as Social Media integration. By using social media to attract website visitors, these businesses are able to increase their online exposure. In turn, they are able to generate leads, as well. They simply make sure that whenever they update or write a blog entry, they include a link to their landing pages.
The benefits of landing pages do not end there. If you are a small business owner, you may want to consider adding a lead-capture form to your site. A lead-capture form allows you to capture the contact information of website visitors who are most likely to be interested in your business. If you are unable to open a new email, you can simply place a simple form on your website that asks the visitor to provide his/her name, address, phone number, email address, name of a place to order, email address, and other contact information. If you wish, you can also provide an automated list of telephone numbers and email addresses, which can be used to contact previous customers if you ever have the need to do so.
Benefits of landing pages do not stop there. If you also integrate a social media program on your website (such as Facebook), your site will become even more accessible to your audience. Through social media, you can show off photos of your products, blog entries relevant to your product line, or even videos featuring customer testimonials. By including links to your social media pages on your landing page, your viewers can easily connect with you on social media. At the same time, by providing an automatic link to your subscriber list on social media pages and newsletters, you are providing a way for your subscribers to subscribe to your list via social media.
While the primary goal of landing pages is to drive customers to your website, there are a few secondary goals that are well worth pursuing if you are serious about promoting your online business. For example, by making sure that your website contains all of the appropriate links and is error-free, you will ensure that your visitors will return again. In addition, by staying attuned to the latest trends in social media and connecting yourself to the right online communities, you will build a reputation for providing valuable and useful information and can expect to enjoy steady growth in the years to come.