How AI Will Change Marketing in 2021


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How often do you reflect on the ways technology changes your life as a marketer?

These changes don’t always alter your job in dramatic ways, but they eliminate the hassles and headaches. Very rarely, these technologies also let you do things you’d never considered possible. No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence.

*Three top examples of AI to use in marketing right now + resources:*

1. Product Recommendation and Content Curation (1:25)
— Amazon’s DSSTNE framework: https://github.com/amazon-archives/amazon-dsstne
— Marketing AI’s Buyer Guide: https://guide.marketingaiinstitute.com/

2. Conversion Rate Optimization (2:24)
— Smart Traffic: https://mkt.unbounce.com/2Nheez1

3. Data-Driven Insights (3:26)
— 2020 Conversion Benchmark Report: http://mkt.unbounce.com/3d5mfla

Looking for more AI inspiration to bring into your marketing efforts?
http://mkt.unbounce.com/3aaOhd7

Why Digital Marketing Is Important For A Startup Business

A startup business lacks big budgets for advertising purposes. On the other hand, they don’t have the resources as well. Hence, these businesses find it difficult to compete against the big boys in the industry.



Increase Your Leveraged Sales Through Word of Mouth

If you want to decrease advertising expenditures, you will need to find other avenues to explore and exploit without the cash investment. Your leverages sales are only as good as the conversions that you receive. It doesn’t matter what you’re offering, if it doesn’t move, then it’s not worth anything to the visitors.

What Are The Best Marketing Channels For SaaS Companies?

A majority of us use S a a S but don’t realize it. What is S a a S? It is the abbreviation for Software as a service (S a a S). It’s a software distribution model in which a third-party provider hosts applications and make them available to customers over the Internet. Some S a a S examples are: Google Apps, Zendesk, Salesforce, Dropbox, Microsoft Office.

Getting Your Customers’ Attention With an Inbound Marketing Approach

Your business needs to get noticed and have an excellent system to follow-up with your customers and prospects based on their interests and needs. Achieving a great profile and communication with your customer base requires a determined approach that is in keeping with your organisation’s character and style. Nowadays we are overwhelmed by marketing material through multiple channels, email, text, phone-calls, advertising online and in print, and it is important to ensure that your marketing activities are taken seriously by customers who need the products and services that you provide.

How to Find the Best Digital Marketing Agency

Digital Marketing – driving visitors and potential customers to your website. This article explains how to find and choose the best digital marketing agency.

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